LOOK NO WORDS

I was drawn to advertising by the captivating posters in London, where English creatives excel at telling stories with a single headline and a striking visual. When facing creative blocks, I challenge myself by envisioning ideas as posters, focusing on simplicity and beauty without relying on body copy. This approach often yields a powerful unifying idea. Given the opportunity by SONY to feature in ROLLING STONE, we embraced the chance to create an ad with visuals only, allowing viewers to interpret the message themselves. Despite budget constraints and a range of interconnected products, we aimed to visually convey how the SONY products interconnect—something that we now take for granted in today's tech-savvy world, predating smartphones and Google.